Returnista: a binge-and-purge shopper
CASHING OUT
November 16, 2008|By Beth Teitell, Boston Globe
Gabrielle Mancuso adores shopping. American
Eagle, TJ Maxx, H&M, those are her haunts. But with bad economic news
bombarding her daily, there's something that brings the stylish Mancuso more
pleasure than buying jeans and tops: returning those jeans and tops -
unworn.
"I get cash back," Mancuso, a 19-year-old
nursing student from Franklin, Mass., explained as she browsed at the Prudential
Center recently. "It's instant gratification."
With many fashionistas reinventing
themselves as "recessionistas" - style lovers who buy lower-priced versions of
their beloved designer goods - Mancuso is taking fiscal restraint one step
further. She's a "returnista," and she's engaging in one of the biggest trends
for Fall/Winter '08. Call it circle shopping. It goes like this: Fashionistas
make a purchase, stress out about it, return the item unused, exalt. And, of
course, repeat.
"There's a weird euphoria when you return
something," said Michelle Foss, 33, as she shopped. "You're relieved that it's
coming off your credit card."
Buyer's remorse
Unlike "wardrobers" - crooked shoppers who
buy with the intention of using their purchases before returning them -
returnistas are guilty of nothing more than buyer's remorse.
Some have lost jobs and know they shouldn't
be shopping at all, others haven't seen a decrease in income but worry they
should be saving for an uncertain future. Some feel guilty about spending when
others can't.
With U.S. consumer confidence plunging to a
record low in October, returns are hitting an all-time high, according to the
Conference Board, a private research group. A new survey by the National Retail
Federation predicts retailers will see $219 billion in returns this year - a
dramatic increase over last year, when returns totaled $178 billion, and over
2006, when they were $169 billion. "That is a significant increase," said Joseph
LaRocca, vice president of loss prevention with the National Retail
Federation.
The majority of returns are legitimate - in
2008 only a fraction, $11.81 billion, will be fraudulent, that is, items that
were stolen, bought with a fraudulent check, or used. But even so, they're "not
something retailers look forward to," LaRocca said. In fact, 17 percent of
retailers are tightening return policies this year, either by reducing the time
allowed for returns, restricting the number of returns a shopper can make or
charging restocking fees. At the same time, however, the weakening economy has
prompted 11 percent of retailers to loosen return policies to woo
shoppers.
Either way, shoppers are bringing things
back - or trying to. Karen Fabbri, owner of Moxie, a Beacon Hill shoe and
handbag boutique, has started seeing customers who appear to be "going through
their closets to see what they can bring back." Sometimes, returns happen before
the customer gets back to the car. One woman bought a $228 woven Paul Smith belt
at the stylish store, walked out the door, apparently started worrying about her
purchase, and marched back in, desperate for the manager to make an exception to
the exchange-only return policy and refund her money.
"(The woman) said she felt guilty and she
really couldn't do this right now," Betty Riaz, the owner, recalled. "And she'd
even gotten 20 percent off."
Although many returnistas would prefer to
keep their purchases if they could do so guilt-free, circle shopping is not
without psychological benefits, said Kit Yarrow, a consumer psychologist at
Golden Gate University in San Francisco. Shopping is about more than having new
things, she said.
"The hunt itself is crazy fun for a lot of
people. The act of buying it - not even having it - gives people a sense of
control. There's this sense of, 'I'm in charge of my feelings and my future,'
and a sense of indulgence." Beyond that, she adds, with drastic markdowns
offered by anxious retailers, forgoing a purchase can lead to its own kind of
stress.
What propels
purchasing
"There's a fear of missing out that propels
a lot of purchasing," Yarrow said.
And then, when the fear of the credit or
debit card statement strikes, there's returning to look forward to. "Taking
something back that you don't want feels a lot better than not being able to buy
something that you think you do want," Yarrow added.
And - who knew? - circle shopping may be
smarter financially than not buying in the first place, says University of
Pennsylvania economist Joel Waldfogel. "I had not thought about the question
until you posed it," he wrote in an e-mail. "But it evokes the following image
in my mind. Suppose I spent $500 on a Crock-Pot a few weeks ago and did not open
it and kept the receipt. In the meantime, my stock portfolio declined, say, a
quarter in value. The unopened Crock-Pot turns out to be the best asset in my
portfolio, better than stocks, and almost as good as old-fashioned passbook
savings."
San Francisco Chronicle, 2008
Shopping Addiction (Compulsive
Shopping)
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In-depth information on compulsive
shopping, shopping addiction; including causes, symptoms and
treatment.
Compulsive shopping is similar to other
addictive behaviors and has some of the same characteristics as problem drinking
(alcoholism), gambling and overeating addictions. And while Shopping
Addiction is not a recognized mental health or medical disorder, many
mental health professionals believe it should be.
“People who ‘shop till they drop’ and run
their credit cards up to the limit often have a shopping addiction,” says Ruth
Engs, EdD, a professor of applied health science at Indiana University. “They
believe that if they shop they will feel better. Compulsive shopping and
spending generally makes a person feel worse.”
A 2006 Stanford University study concluded
that compulsive overspending or over-shopping is a legitimate disorder that
affects approximately 6% (17,000,000) of the U.S. population and that men and
women suffer about equally.
What is Shopping Addiction?
“We all shop for many reasons,” says
shopping addiction expert Terrence Shulman, LMSW, ACSW, “but the addict buys to
relieve anxiety and over time the buying creates a dysfunctional lifestyle and
more-and-more of their focus is on shopping and sometimes the cover-up
too.”
Donald Black, MD, professor of psychiatry at
the University of Iowa College of Medicine describes it like this: "Compulsive
shopping and spending are defined as inappropriate, excessive, and out of
control. Like other addictions, it basically has to do with impulsiveness and
lack of control over one's impulses.”
Shopoholics (as they are sometimes referred
to) when they are feeling "out of sorts, shop for a " pick-me-up." They go out
and buy, to get a high, or get a "rush" just like a drug or alcohol
addict.
According to Engs, shopping addiction tends
to affect more women than men. They often buy things they do not
need.
Holiday seasons can trigger shopping binges
among those who are not compulsive the rest of the year. Many shopping addicts
go on binges all year long and may be compulsive about buying certain items,
such as shoes, kitchen items or clothing; some will buy anything.
Engs says that women with this compulsive
disorder often have racks of clothes and possessions with the price tags still
attached which have never been used. “They will go to a shopping mall with the
intention of buying one or two items and come home with bags and bags of
purchases.”
In some cases shopololics have an emotional
"black out" and do not remember even buying the articles. If their family or
friends begin to complain about their purchases, they will often hide the things
they buy. They are often in denial about the problem.
Because they can not pay their bills, their
credit rating suffers. They have collection agencies attempting to get what is
owed, and may have legal, social and relationship problems. Shopaholics may
attempt to hide their problem by taking on an extra job to pay for
bills.
And while some people joke about it, for
those sufferers, family members and friends affected, a shopping addiction is no
laughing matter.
Sources:
- Prof. Ruth Engs, RN, EdD, Indiana
University, Department of Applied Health Science
- Donald Black, MD, professor of psychiatry
at the University of Iowa College of Medicine
- Terrence Shulman, LMSW, ACSW, The Shulman
Center for Compulsive Theft and Spending
The Signs and Symptoms of Compulsive
Shopping, Shopping Addiction
“Shopping, done to excess, can spin out of
control and lead to serious problems, eroding rather than enhancing your quality
of life. The more you use shopping as an attempt to fill an inner void, manage
your feelings, repair your mood, or pursue a ‘perfect’ image, the more likely it
is that you need to take a closer look at what this behavior is costing
you.
- April Lane Benson,Ph.D., compulsive
shopping treatment expert and author of I Shop, Therefore I Am: Compulsive
Buying and the Search for Self
On Dr. Benson’s website, she lists the
following signs of shopping addiction for the shopaholic to be aware of. If you
answer yes to any of the following, you may want to consider talking to your
doctor or a mental health professional for further followup (and bring this
questionnaire with you).
Frequency/ Intensity of Shopping
- Do you often go on buying binges?
- Do you find yourself spending more time
and/or money buying on the Internet, in catalogues, or on the shopping channels
than you want to?
- Does money burn a hole in your
pocket?
Reasons Why and
When
- Do you go shopping because you want to make
yourself feel better?
- Do you often buy things because you think
they will make you more like your ideal image?
- Do you sometimes feel that something inside
of you pushes you to shop?
- Do you shop to avoid doing something else
in your life?
Feelings Before, During and
After
- Do you go on buying binges when you're
lonely, anxious, disappointed, depressed, or angry?
- Do you feel "high" when you go on a buying
binge?
- Do you feel anxious, guilty, or ashamed
after you go on a buying binge?
Impulsive/Compulsive/Addictive
Aspects
- Do you buy things even though you don't
need or can't afford them?
- Do you ever feel on edge, agitated, or
irritable when you haven't been able to buy something?
- Have you tried to stop overshopping but
been unable to?
Financial
Consequences
- Do you find yourself making more and more
use of credit [acquiring more cards, increasing your credit limit, etc.?
- Have any of your purchases ever resulted in
problems with your bank or legal problems?
- Do you worry about your spending habits but
still go out and shop and spend money?
Other
Consequences
- Are your relationships with family and
friends suffering because of your buying?
- Has the craving to buy something ever
caused you to miss a social engagement?
- Has your job performance been suffering
because of your buying?
Denial, Avoidance and
Shame
- Do you hide your purchases and shopping
trips from family or friends?
- Are you not opening your mail or answering
your phone because you don't want to face the consequences of your
buying?
- Do you not know, or not want to admit, how
much you shop?
Shopoholics get a high from an addictive
behavior like shopping. Brain chemicals kick in, making the person feel
good.
No one knows what causes addictive
behaviors, like shopping, alcoholism, drug abuse, and gambling. New evidence
suggests that some people, maybe 10%-15%, have a genetic predisposition to an
addictive behavior. That, coupled with an environment in which the particular
behavior is triggered, can result in the addiction.
While the causes of addictions like shopping
or gambling remain uncertain, why addicts continue their destructive behaviors
is better understood. Some individuals get a high from shopping (or any
addictive behavior) which causes the sufferer to lose control and buy many items
for which they have no need. Endorphins and dopamine, naturally occurring opiate
receptor sites in the brain, get switched on, and the person feels good, and if
it feels good they are more likely to do it -- it's reinforced.
Compulsive shopping seems to be associated
with:
- Emotional deprivation in childhood
- Inability to tolerate negative feelings,
pain, loneliness, boredom, depression, fear, anger
- Need to fill an inner void – empty and
longing inside
- Excitement seeking
- Approval seeking
- Perfectionism
- Genuinely impulsive and compulsive
- Need to gain control
Source:
If you or a family member have a problem
with overspending or shopping (including a shopping addiction), it’s important
to seek professional help. Getting a psychological evaluation is a good first
step.
To treat shopping addiction, therapists use
cognitive-behavioral therapy to help the person recognize and change their
behaviors. Some compulsive shoppers may learn to limit their shopping and for
the most severe patients, the therapist may recommend that someone else control
their finances altogether.
It’s not unusual for addicts, in general, to
have co-existing psychiatric disorders, such as depression. Antidepressant
medication may be considered as a treatment.
There are also 12-step programs for support,
like Debtors Anonymous. And many compulsive spenders run up of tens of thousands
of dollars in bills, so credit counseling is also helpful.
Psychiatrist, Dr. Donald Black, recommends
some basic changes in behavior that will have a big impact on breaking a
shopping addiction:
- Admit that you are a compulsive spender,
which is half the battle
- Get rid of checkbooks and credit cards,
which fuel the problem
- Don't shop by yourself because most
compulsive shoppers shop alone and if you are with someone you are much less
likely to be spend
- Find other meaningful ways to spend time
Terrence Shulman, head of the Shulman Center
for Compulsive Theft and Spending has some additional suggestions on his
website:
- Reduce temptations
- Make lists before going to the store; buy
what you need only – call folks, take a trusted friend
- Wait so many hours before purchase
- Do you need this or do you just want it?
- Develop other ways to handle emotions
- Develop fun things to do
- Learn to ride through urges and
preoccupations
- Develop habits in stores
And keep in mind that while behavior change
is clearly crucial to recovery from compulsive spending, so is reaching out for
help. |